In a world that moves quickly, Posie Club offers something different — a slower, more considered approach to beauty. Nestled in the rolling hills of Mudgee, NSW this micro flower farm and floral studio is quietly redefining how we engage with florals. At its core, Posie Club is about more than flowers — it’s about cultivating moments of calm, connection, and care.
A Thoughtful Beginning
Founded by Candice O'Connell, Posie Club was born from a desire to return to something tangible — something rooted. After years in creative industries, she turned her attention to the soil, establishing a flower farm that blends traditional gardening with a distinctly modern aesthetic.
Each bloom is grown by hand, seasonally and sustainably, in tune with the natural cycles of the landscape. There’s no rush here. No overproduction. Just slow, intentional work — the kind that creates space for beauty to unfold on its own terms.
Seasonal Design, Mindfully Delivered
What sets Posie Club apart is its commitment to seasonality. Rather than chasing perfection, the studio embraces the quiet imperfection and subtle variation that comes from growing with nature. Dahlias, poppies, zinnias, and ranunculus are allowed to arrive in their own time — their vibrant colours and forms changing slightly each week, just as the landscape does.
The gardening philosophy here is joyful, patient, and hands-on. And that energy flows directly into the customer experience. Subscribing to Posie Club or picking up a bouquet from Cedar Cicada isn’t just about flowers — it’s about becoming part of a slower, more intentional rhythm. One that values local, seasonal, and handmade.
A Community in Bloom
Through her work, Candice has nurtured more than just flowers — she’s grown a community of people who see the value in daily beauty, in thoughtful living, and in supporting small, local businesses. That community includes loyal subscribers, weekend wanderers, and brand-aligned partners like Cedar Cicada, with whom Posie Club shares a vision for modern, grounded, Australian living.
As the business evolves, so does its purpose — not only to deliver flowers, but to deliver moments of pause, colour, and care in a world that often feels too fast.
Looking Forward
As Posie Club continues to grow, the focus remains the same: to cultivate beauty through thoughtful, local and sustainable practices, and to offer people a more grounded way of experiencing flowers.